It was that time of the year when everything at SignoraWare felt like a sprint. Festive preplanning was in full swing — new product shoots, packaging approvals, influencer briefs, caption drafts, last-minute calls that stretched into dinner hours. My desktop was a warzone of open tabs — Excel sheets, WhatsApp groups, and half-written posts blinking like reminders of everything yet to be done.
But somewhere between all that noise, Vedikaura kept whispering.
At night, after logging out of office calls, I’d sit cross-legged on my bed — laptop still open, diffuser on, crystals scattered around. The same fingers that typed about cookware combos and festive offers now clicked through photos of bracelets and Rudraksha beads. One window was for sales; the other, for soul.
I remember one particular night — it was 1:15 a.m. The campaign deck for SignoraWare had just gone out, and instead of sleeping, I was matching stone combinations. Turquoise with Howlite, Amethyst with Pyrite — seeing how they felt together. My eyes were tired, but my heart wasn’t.
There were moments of overlap that made me laugh too. A colleague once said, “You’ve started glowing these days — some new serum?” I smiled but didn’t explain that it was the crystal grid on my desk and the mantras playing in the background. That while we were talking engagement numbers, I was silently manifesting calm and clarity for the week.
Some nights, I’d light a diya before writing a caption — not for work, but as a grounding ritual. I started keeping a small Citrine next to my mousepad, half for energy, half as a secret reminder that my dream was taking shape, quietly, right beside my job.
It wasn’t glamorous. Some days I mixed up tabs, almost typed “healing energy” into a cookware caption. Other days, I just sat there — tired, hungry, but content. Because even when life felt split in two — one part running on deadlines, the other on divine timing — both were shaping me.
I didn’t realize it then, but that chaos and calm were building something together.
SignoraWare taught me structure. Vedikaura taught me surrender.
And in between content calendars and crystal grids, I found balance — a new kind of rhythm that felt entirely my own.
— Radhika Bansal