The Day We Stopped Talking About Vedikaura and Started Building It
Mohit and I had been talking about Vedikaura for so long that even the name had started to feel like a fantasy we both agreed to keep mentioning. We had an entire product list. Supplier names. Sourcing routes written in a WhatsApp note. Early packaging ideas. We had a name, which we’d gone back and […]
Returning, But Not the Same: My Quiet Comeback to SignoraWare
It’s strange coming back to a place you never thought you’d step away from.I won’t lie — for a while, it stung. It felt like watching a house I built being rearranged, repainted, lived in differently. I was no longer the anchor of those old campaigns, those past strategies. And maybe that’s okay. The reports […]